Starting Up - essays from a first time entrepreneur

We were posting regularly, but they were secret invisible blog posts

We have been getting a lot of colorful comments from friends about the lack of posts on this blog over the last two months. It is kind of difficult to blog about starting a company and keep the product we are working on secret at the same time. Well, next week the veil will come off our product and our master plan to, uh, revolutionize, erm, the entire industry of... Well, this is our basic plan:

Master plan

We are in the middle of stage 1, and next week we will be opening the doors on FriendFeed. We will be launching the product in stages to make sure we work out all the bugs with more ambitious early adopters. After next week's launch, FriendFeed will be available by invitation only. Since all of you reading this blog are good candidates for "ambitious early adopters," if you sign up on the FriendFeed site now, we will make sure you get an invitation to the site the morning of our launch. We hope to open the site up completely soon thereafter, but our schedule will largely be determined by your feedback.

And no, we aren't telling people what the site is yet. You can theorize all you want based on the name... Community barbecue discussions? Socially enabled online pet food sales? Maybe, just maybe... We are looking forward to having all of you break our product next week, and we appreciate the fact you are still subscribed to this stale blog. We will start blogging regularly next week once we can talk more about the product we have been working on.